All figures in EGP
Oct 2024 — Sep 2025
Generated Apr 2025
⚠March ROAS (33.68x) is a significant outlier vs Oct–Feb range of 173–567x — likely reflects broken pixel/data layer already degrading attribution. March actual revenue of EGP 2.87M is included as reported. The pixel fix and data layer repair launching end of April is the single most critical technical milestone for Q3–Q4 performance.
Key metrics
Actual revenue (Q1+Q2)
EGP 17.07M
Oct 2024 — Mar 2025
Best case forecast (Q3+Q4)
EGP 38.93M
30.9x blended ROAS
Worst case forecast (Q3+Q4)
EGP 23.91M
19.0x blended ROAS
Total ad spend (12 months)
EGP 1.61M
EGP 321K actual + EGP 1.26M planned
Revenue — actuals vs forecast range
Monthly revenue: actual, best case & worst case
EGP · Solid = actual · Dashed outline = best case · Dark fill = worst case
Actual revenueBest case forecastWorst case forecastAd spend
ROAS — actual vs forecast range
Return on ad spend by month
ActualBest caseWorst case
Ad spend trajectory
Monthly spend — actuals + planned EGP
Actual spendPlanned spend
Quarterly breakdown
Revenue by quarter
EGP · Q1–Q2 actual · Q3–Q4 forecast
ActualBest caseWorst case
Blended ROAS by quarter
Aggregate ROAS per quarter
ActualBest caseWorst case
Growth drivers from April 2025
ACTIVE NOW
Egypt price inflation
+10%
Revenue floor uplift
Across-the-board price increases in Egypt mean the same transaction volume generates ~10% more EGP revenue automatically. Already baked into April numbers as the minimum uplift.
END OF APRIL
Pixel & data layer fix
+15–25%
Expected ROAS improvement from May
Broken tracking means campaigns can't optimize on real conversion signals. Fixing the pixel recovers lost attribution, unlocks smart bidding, and restores the 173–567x ROAS efficiency seen Oct–Feb.
END OF APRIL
Dedicated landing pages
+20–40%
Expected CVR improvement
Vertical-specific pages for Gaming, Graphic Design, and Business replace generic pages. Dedicated landing pages match ad intent precisely — the primary driver of the progressive ROAS improvement through Q3–Q4.
Complete data — all months & quarters
Full performance table
EGP · Actual figures Oct–Mar · Forecast Apr–Sep
Scenario comparison
Best vs worst case — forecast months only (Apr–Sep)